21 May 2019 / News
600 Church Street set to dazzle in Australia’s Silicon Valley

Cremorne is a growing hotspot for technology firms and start-up businesses in Melbourne, drawing in big names such as Tesla, Uber and Carsales.com.au. Undergoing rapid urban renewal and gentrification, Cremorne has been the focus for many commercial developments. ICON’s 600 Church Street is set to join the fleet of Cremorne’s commercial spaces by mid-late December 2019.


ICON’s 600 Church Street is set for completion at the end of the year – with the area fast becoming the most sought-after creative location outside of Melbourne’s CBD.

Designed by architects Wood Marsh, 600 Church Street is set to be an unmissable crystalline commercial building providing 5,799 square metres of office and retail space. Featuring a double-glazed and reflective façade, the site will provide better amenity for occupiers, pedestrians and commuters through its light-filled design and high rates of energy conservation.

“600 Church Street is a standout entry corner into Cremorne. It’s an exciting precinct, with the pre-existing social infrastructure and popular streetscape offering huge appeal to businesses wanting to create a perfect work-life balance for their employees,” ICON Developments’ Senior Development Manager, Brinn Tavener says.

“In comparison to our previous commercial developments, the main complexity of this project is the detail of the façade by Wood Marsh Architects.

“It has the muscularity of an industrial building, with the translucency of a cut diamond. We wanted 600 Church Street to be a distinctive building that reflected contemporary design,” Mr Tavener adds.

ICON is currently experimenting with inner-tenancy stairs that can connect multiple floors to allow for highly adaptable and accessible floor plates, able to be subdivided for multiple tenancies and spaces.

600 Church Street will add to Cremorne’s emerging reputation as Australia’s Silicon Valley, drawing in major technology firms and start-up businesses such as Tesla, Uber, Carsales.com.au and REA group.

Investment firm, Bayley Stuart Capital, purchased the 600 Church Street site from ICON in mid-2018 after the site was listed in 2017.

For more on the project, read Brinn’s full interview with The Urban Developer, here.

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