12 Apr 2018 / News
Luxury apartments designed for downsizers

George + Powlett, a new collection of only twelve residences in East Melbourne, elegantly overcomes the compromises that often come with apartment living through carefully considered, refined architecture and design.

The architects, Powell & Glenn, have approached the design in the same way they would a high-end home, to deliver spaces that are functional, beautiful and timeless.

The residences bring a new, understated form of luxury to the market, which is presented in the fine attention to design detail and generous floor plans, as well as the lifestyle amenity offered by this prime postcode on the edge of the city. George + Powlett is surrounded by parks, bike paths and tram routes, and only a short walk to the CBD through the beautiful Fitzroy and Treasury Gardens, or a stroll down to the MCG.

With downsizers in mind, ICON, together with Powell & Glenn, chose to make these residences two or three bedrooms and combine the balance of space into an expansive living area equal to that of a four or five bedroom home. The scale of which is further emphasised by the soaring three-metre ceilings, full-height doors and glass facades, filling each space with an abundance of natural northern light.

“These are spacious, beautiful homes, which offer features and amenity that exceed those ordinarily found in even the most well-appointed apartments,” says the senior development manager at ICON Developments, Kyle Reeve.

“We have specifically created George + Powlett for purchasers who are looking to downsize in luxury,” he adds.

Perfect for entertaining friends or extended family, the living and dining spaces can accommodate a large dining table as well as several sofas, while the open plan kitchens are family sized with a beautiful long marble island bench, plus a separate butler’s pantry.

The generosity in scale and size continues throughout all bedrooms, which are large enough to very comfortably fit king size beds. Each apartment also includes a full size laundry (complete with a linen press and storage space), as well as a coat cupboard at the entrance.

The design also features beautiful bespoke joinery in the kitchen and butler’s pantry, with the opportunity for buyers to select the exact piece of marble they want for the island bench. Each buyer has the chance to meet with Powell & Glenn and personally customise their residence so it truly is perfect for them. From the layout and size of rooms down to the selection of door handles, to fully customisable, Italian designed and made Poliform wardrobes.

Purchasers will find their home offers the ultimate in privacy and security, and will be one of only two or three residences located on each floor.

The car park spaces are underground and on grade, with substantial clearance heights. Each residence comes with two to six car spaces and has at least one large fully lined, lock-up storage room, perfect for storing golf clubs, or even fitted out as a private wine cellar.

Outside, ICON wanted to give downsizers a taste of the garden they are coming from, minus the maintenance, and Myles Baldwin Design has achieved this beautifully. The meticulously designed terraces also offer generous outdoor spaces and a layered landscape of cascading greenery, tree canopies, European shrubbery and lush planters, which will be cared for by the owners corporation.

George + Powlett is already under construction and is available to move in from April 2019.

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