Placed among the East Melbourne’s wide streets, rows of stately Victorian homes and acres of parkland is George + Powlett – ICON’s new collection of only twelve contemporary, meticulously crafted apartments, designed by the acclaimed architectural practice of Powell & Glenn.
A secret garden on the city’s edge, East Melbourne is a place of historic grandeur and elegant contrasts. As one of the city’s most exclusive suburbs, this pocket of prime central Melbourne is as renowned for its prestigious location as it is for its architectural beauty.
To live in a space designed by Powell & Glenn is to experience architecture as an art form, and George + Powlett’s apartments are elegant examples of fine craftsmanship and effortless artistry that speaks to purchasers who share an appreciation for excellence in design.
“We carefully selected our creative partners for George + Powlett for their artistic and organic approach to design to create a property of the highest calibre,” says Senior development manager, Kyle Reeve. “Powell & Glenn’s homes are both contemporary and timeless – a balance we work to achieve through all of our projects at ICON.”
Powell & Glenn have designed George + Powlett to complement this verdant and historic part of East Melbourne. While distinctly modern in design, there is a rhythm to the façade that connects George + Powlett to its stately heritage surrounds.
“George + Powlett makes a statement, but its quiet elegance weaves seamlessly into the historic built environment of East Melbourne,” says Ed Glenn. “We have selected materials that patinate rather than deteriorate, and we have used a palette of colours that exists in the natural world, to give the property an authentic and timeless beauty.”
The materials used for these spacious and beautifully proportioned apartments, such as raw timber and stone, create a natural canvas that invites residents to author a unique signature to their home.
“We are making George + Powlett feel as understated as possible by stripping back the handprints of the architect. What remains is quiet, yet theatrical,” says Ed Glenn.
The building is architecture in a minor key, with a composition balanced between light, landscape, fine art and space. From the graceful street trees, to the private gardens and from the textural curved entrance to the designed ruins covered in vines, subtle layers and articulation create a sense of depth and allure to redefine the building’s setting.
“One key design feature of George + Powlett is also a curved off-form concrete wall on the south boundary that guides people into the entry,” adds Glenn. “When that wall is completed it will be a beautiful thing. The wall, garden and building are nestled into the existing East Melbourne historic fabric in a way that creates an exciting contrast and rich urban experience.”
Powell & Glenn’s design for George + Powlett offers refined simplicity and a natural grace that will truly stand the test of time, and is a home where residents will feel connected with each other, the landscape and the community of East Melbourne.